Hackademic Guide to Networking: Be a Good Blogger
Posted by Charlotte Frost
Image by http://www.flickr.com/photos/fiddleoak/  under this licence: http://creativecommons.org/licenses/by-nc-sa/2.0/deed.en_GB

Image by http://www.flickr.com/photos/fiddleoak/
under this licence: http://creativecommons.org/licenses/by-nc-sa/2.0/deed.en_GB

Hybrid Pedagogy’s Jesse Stommel and our very own Charlotte Frost continue their Hackademic series with a new set of hints, tips and hacks focused on academic networking.

BE A GOOD BLOGGER. Blogging is a genre and so it has certain conventions. On the other hand, while we’re full of tips, we’re also both fans of experimentation. Here are some suggestions on how to get started with blogging, but these are only a jumping off point, from which you should carve your own path:

  1. Make it as easy as possible to post to your blog. Many blogging sites allow you to email your content and add an image as an attachment. Or there are sharing widgets you can add to your desktop or smartphone so you can add content at the click of a button. This means you don’t have to login anywhere to write full blog posts. It also means you can recycle content. For example the usual email announcement about your upcoming talk can be speedily repurposed into a blog post.
  2. Help readers share your content. Most people can copy and paste a link from your blog post to their Facebook wall, but if you’ve added some sharing buttons (which can be done in seconds using a WordPress plugin) then you make it even easier. Likewise, consider setting up a ‘recipe’ tool like IFTTT so that when you upload a blog post you automatically post it to your own Facebook page, Twitter account, etc.

  3. If it’s too big a commitment to blog alone, set up a group blog with some friends/colleagues. This can be an even better idea than blogging alone because you’ll bring more readers to your site with the increase in volume and variety of content. It’ll keep the blog fresh and full of interest and take the pressure off each of you to be highly productive.

  4. Schedule staggered content. If you’ve got four big things planned in a month, write four posts and schedule them weekly. This will stop you ever having to even think about apologising for not posting. Likewise, if you’re suddenly feeling prolific, by all means write a whole bunch of posts, but spread out their publication. You might also bank a few posts in advance for quiet times.

  5. Plan ahead. Aim to feed your blog with varied content by keeping an eye out – in advance – for what that content is going to be and by taking advantage of every opportunity. For example, if you know you’re going to a conference, why not arrange to interview someone or report on a particular paper or session?

  6. Comment. Take time to read other people’s blogs and add your own comments to their posts. This will help you get a better idea of what other people are blogging about (and how) as well as directing them and their audience back to your own blog.

  7. Have a piece of stock content as your fall-back. It could even be light-hearted. Why not post a relevant video every Friday, or ask another academic the same set of questions every Wednesday? The goal is consistency, and what might otherwise feel like “filler” can actually help create bridges from one substantive post to the next. And sometimes its the stock content that draws in the bigger crowd, meaning more people will eventually discover the meat of your research.

  8. Other bits of regular content can include: book reviews; summaries for newcomers to the field; posts about your latest paper presentation, guest lecture, or journal article; profiles of your students and their work; and championing of contingent colleagues that might not otherwise have time to write about their own work.

  9. Recycle and reshare. As your blog grows popular pieces of content will become less visible. Periodically review your content and re-share (through Facebook and Twitter et al) good posts over a period of time. You might consider writing a new post that updates or expands on the older one (but definitely visibly links to it). Also, when reviewing your past content, notice which posts are thematically connected and take a second to add links back and forth between each post. Again this will make burried material more findable to new visitors.

  10. Look at your stats. Google Analytics will tell you how many people are visiting your website/blog and from where. Initially this might just be a nice ego boost and a way of forcing yourself to continue blogging when you feel stressed and over-stretched but eventually this is the type of data that can be used on grant applications and even CVs.

Charlotte Frost. Posted by Charlotte Frost

Art & technology broadcaster/academic & glamour puss. Founder of Arts Future Book & PhD2Published.com. Provost International Post-Doctoral Fellow at the Center for 21st Century Studies, University of Wisconsin-Milwaukee.

3 Comments Posted in Self Promotion, Social Media, Weekly Wisdom, Writing
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3 Comments

  1. That’s a very interesting tip about using Analytics on your CV; I wonder how much “platform” is going to matter in the future for academics? Be curious on your take as to how MOOCs fit into this.

  2. I’d like to echo point #3. Being part of a group blog can also help by reduces pressure but also helps byy giving you deadlines for which you are accountable to others. E.g. for the group blog Religion in American History, we each have a day of the month on which we post.

  3. Nivek Thompson

    This has to be one of the best and most succinct advice pieces on blogging for academics I’ve come across.

    It’s almost energised me to write something on my own blog! Thanks.

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