Browsing the archives for the Self Promotion tag

Hackademic Guide to Networking: Share and Share Well
Posted by Angson Chow
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under this licence: http://creativecommons.org/licenses/by-nc-sa/2.0/deed.en_GB

Hybrid Pedagogy’s Jesse Stommel and our very own Charlotte Frost continue their Hackademic series with a new set of hints, tips and hacks focused on academic networking.

 SHARE AND SHARE WELL. Be good at sharing useful content via the social media platforms you choose to use. This may sound obvious but it’s easily forgotten and it ties in with our tip about being a good listener. Don’t take to Facebook or Twitter just to announce the paper you published. You want people interested in you and to friend/follow you if they value you as a useful source of information. So find out what’s going on in your academic world and pass it on. A great tool that can help you with keeping a steady flow of interesting information flowing through your social media accounts is Buffer. Buffer allows you to quickly select meaningful content from around the web and queue it up to be published at selected intervals — even when you’re away from you computer. This means that if you have very limited time to catch up with your accounts, you’ll still come across as an active user. Another useful tool can be IFTTT. IFTTT allows you to automate lots of content gathering/sharing. There are some people who use it to automatically tweet content selected by a Google or Talk Walker alert for a particular subject area. But ultimately this will make your Twitter account seem like a bot and you’ll frustrate followers who want to hear from YOU! Far better to use it as a way of making sure your blog posts automatically get tweeted, or to allow the same piece of content to be shared across all social media platforms at once, or even to retweet content from your favourite blogs. In short, automation can be good but only when it’s set up carefully and deliberately.

 

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Hackademic Guide to Networking: Be Easy To Schedule a Meeting With
Posted by Angson Chow
Image by http://www.flickr.com/photos/fiddleoak/  under this licence: http://creativecommons.org/licenses/by-nc-sa/2.0/deed.en_GB

Image by http://www.flickr.com/photos/fiddleoak/
under this licence: http://creativecommons.org/licenses/by-nc-sa/2.0/deed.en_GB

Hybrid Pedagogy’s Jesse Stommel and our very own Charlotte Frost continue their Hackademic series with a new set of hints, tips and hacks focused on academic networking.

ALWAYS BE THE EASIEST PERSON TO SCHEDULE A MEETING WITH. Certainly, there is a benefit to seeming like your time is in demand; however, the hassle of scheduling a meeting is a bear you shouldn’t let loose upon a new collaborator. Even if your schedule feels incredibly full, we recommend trying to offer as many possible times for a meeting. And, when in doubt, offer to meet somewhere that’s convenient for your colleague. In brief, fighting for the front seat of the car is not a game you should figuratively play with a potential collaborator. We both think of our schedule like a Rubik’s Cube, something constantly shifting as we move through the week to accommodate the various relationships we’re trying to develop.

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Hackademic Guide to Networking: Hone Your Elevator Pitch
Posted by Angson Chow
Image by http://www.flickr.com/photos/fiddleoak/  under this licence: http://creativecommons.org/licenses/by-nc-sa/2.0/deed.en_GB

Image by http://www.flickr.com/photos/fiddleoak/
under this licence: http://creativecommons.org/licenses/by-nc-sa/2.0/deed.en_GB

Hybrid Pedagogy’s Jesse Stommel and our very own Charlotte Frost continue their Hackademic series with a new set of hints, tips and hacks focused on academic networking.

 

HONE YOUR ELEVATOR PITCH. Learn how to describe what’s very broadly at stake in your work. This can take years of practice to get good at — and it’s especially hard to do straight after completing your PhD — but we don’t have years (we usually need to hone a pitch before the PhD is even finished), so here’s a cheat. Imagine you have to convey the life or death importance of your work (and that your life actually does depend on getting the message across). What would you say? Instead of being lost in the intricacies and jargon of your field, you have to tell someone — anyone — just why your work matters. This sort of thing is often described as an ‘elevator pitch’, a short teaser you could recite to the most important person within or outside your field in a short elevator trip.

 

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Hackademic Guide to Networking: Have a Privacy Policy
Posted by Angson Chow
Image by http://www.flickr.com/photos/fiddleoak/  under this licence: http://creativecommons.org/licenses/by-nc-sa/2.0/deed.en_GB

Image by http://www.flickr.com/photos/fiddleoak/
under this licence: http://creativecommons.org/licenses/by-nc-sa/2.0/deed.en_GB

Hybrid Pedagogy’s Jesse Stommel and our very own Charlotte Frost continue their Hackademic series with a new set of hints, tips and hacks focused on academic networking.

 

HAVE A PRIVACY POLICY. Being an academic often means doing public work. Even if you see yourself as more of an introvert, research is about sharing and opening up dialogues in the classroom and beyond. Social media intensifies this so it’s worth working out how to approach social media platforms in advance and maybe devising a clear policy for yourself. For example, a Facebook post about LOLcats or a casual comment on Twitter about a heavy weekend’s drinking might not be things you want to add to your professional persona. Whether you have friended colleagues on Facebook or not, even with privacy controls, you can never guarantee these things won’t come to light elsewhere. With that in mind, you might like to consider firstly which platforms you are likely to use to communicate with colleagues and peers and which are for close friends only and second, lock down the privacy on the ones you want to be personal. Then decide what you are happy to talk about in public. Savvy social media users appear to be very open and friendly but are often extremely careful about what they do and don’t share. It might be useful to brainstorm a policy for yourself on paper, which you can keep handy to periodically remind yourself what you’re comfortable with.

 

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Hackademic Guide to Networking: Don’t be a Stalker
Posted by Angson Chow
Image by http://www.flickr.com/photos/fiddleoak/  under this licence: http://creativecommons.org/licenses/by-nc-sa/2.0/deed.en_GB

Image by http://www.flickr.com/photos/fiddleoak/
under this licence: http://creativecommons.org/licenses/by-nc-sa/2.0/deed.en_GB

Hybrid Pedagogy’s Jesse Stommel and our very own Charlotte Frost continue their Hackademic series with a new set of hints, tips and hacks focused on academic networking.

DON’T BE A STALKER. While social media networks encourage us to watch each other and to jump into conversation with complete strangers, there are ethical limits. It’s important to learn the conventions of a professional space (whether physical or virtual) before engaging too rampantly in that space. It is not okay, for example, to use Twitter to follow one single person (and only that person) while using it for nothing else. That’s just creepy. It is also not okay to keep pushing people to engage with you. If someone is not responding, you need to respect their boundaries and/or how busy they are. Finally, social media channels are all about sharing, so make sure that you are contributing to your network, as much as (if not more than) they are contributing to you. If someone sends a message to you asking for help or for your thoughts on something, return the favor.

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Hackademic Guide to Networking: Stalk Yourself
Posted by Angson Chow
Image by http://www.flickr.com/photos/fiddleoak/  under this licence: http://creativecommons.org/licenses/by-nc-sa/2.0/deed.en_GB

Image by http://www.flickr.com/photos/fiddleoak/
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Hybrid Pedagogy’s Jesse Stommel and our very own Charlotte Frost continue their Hackademic series with a new set of hints, tips and hacks focused on academic networking.

STALK YOURSELF. Or rather, Google yourself. It’s a really useful exercise and will help you begin to think about ways to hone what Jesse calls your “Googlesume.” Know that potential employers, editors, and students are Googling your name, so what shows up is a part of your identity whether you’re aware of it or not. Buying your domain and creating professional profiles on social media are the best ways to harness what shows up in a Google search for your name but so too are making sure substantial work is well linked-to. In brief, when you google yourself, think carefully about what you see and the message it is conveying about you. You’ll be surprised about how much of what you see, you actually have direct control over.

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Hackademic Guide to Networking: Be a Good Hackademic
Posted by Angson Chow
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Image by http://www.flickr.com/photos/fiddleoak/
under this licence: http://creativecommons.org/licenses/by-nc-sa/2.0/deed.en_GB

Hybrid Pedagogy’s Jesse Stommel and our very own Charlotte Frost continue their Hackademic series with a new set of hints, tips and hacks focused on academic networking.

 BE A GOOD HACKADEMIC. Hackademia is all about honing your academic skills. It’s about thinking holistically about what it takes to be a good professional academic — which doesn’t end with simply being really quite clever. In our other tips we’ve helped you think about things like how to focus, collaborate, and critique your own work, but we produced these tips by being good at something else: researching and reflecting on our own methods. Therefore being a good hackademic means taking time out to regularly research everything from how you grade your students papers to whether papers are the best form of assessment and even what impact the tools you and your students use to write and grade papers might have on their learning. It means scouring professional development outlets like the Chronicle and Hybrid Pedagogy for debates on grading, or whatever other topic is keeping you up at night. It means keeping abreast of all the new tools out there you can deploy to grade and teach and research. And most of all it means sharing this information: good hackademics conduct their own professional development programmes and make them public!

 

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Hackademic Guide to Networking: Get a Mentor
Posted by Angson Chow
Image by http://www.flickr.com/photos/fiddleoak/  under this licence: http://creativecommons.org/licenses/by-nc-sa/2.0/deed.en_GB

Image by http://www.flickr.com/photos/fiddleoak/
under this licence: http://creativecommons.org/licenses/by-nc-sa/2.0/deed.en_GB

Hybrid Pedagogy’s Jesse Stommel and our very own Charlotte Frost continue their Hackademic series with a new set of hints, tips and hacks focused on academic networking.

GET A MENTOR. In some universities you might be lucky enough to be assigned a mentor and this may already be working well for you. Perhaps your PhD supervisor is still in the picture. Either way, it’s always worth trying to establish further relationships that will support your career growth. Try to identify someone in your field who you admire. Don’t start by approaching the biggest name in your field, because they probably won’t have time. Look instead for someone a few rungs higher up the career ladder and who you would like to be in regular contact with. Approach them by making it clear how the informal mentoring might operate — for example, you might agree to Skype for half an hour once a month. They’re likely to be really flattered you’ve asked and if you both set out some sort of schedule from the start, then neither of you need worry about taking up too much of their time. You might even decide to collaborate on a project together further down the line. Help lighten your mentor’s workload by providing a few questions/prompts in advance of your meetings. For example you might ask them about the major turning points in their career and invite them to help you reverse engineer the steps involved. Always be ready to help them in return. And as soon as you are ready, take on some mentees of your own!

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Hackademic Guide to Networking: Have a Business Card
Posted by Linda Levitt
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Image by http://www.flickr.com/photos/fiddleoak/
under this licence: http://creativecommons.org/licenses/by-nc-sa/2.0/deed.en_GB

Hybrid Pedagogy’s Jesse Stommel and our very own Charlotte Frost continue their Hackademic series with a new set of hints, tips and hacks focused on academic networking.

HAVE A BUSINESS CARD. It might seem strange for two Twitter-obsessives to suggest something as old-fashioned as a business card but what we’re really promoting is being multi-modal. Business cards remain useful ways to leave your details with somebody, especially if you’re easily connected with your card – the physical trace can work in ways different from our virtual presence. Also, you’ll find that different cultures respond better to different forms of networking/self-promotion. For example in Hong Kong, where Charlotte lives and works, business cards are considered an essential networking convention (even human beatboxes carry them). There is even a ritual to receiving a business card and reading all of its details before continuing to talk to the person who gave it to you. Today it’s quick, cheap and easy to get a stash of cards so the only thing to think about is how to present yourself. You might keep your card very minimal, you might go for lots of visual or textual information, you might even include a word cloud rather than job description to better represent your academic interests. And, if you are indeed a Twitter-obsessive, don’t forget to include your Twitter handle.

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Hackademic Guide to Networking: Buy a Domain Name
Posted by Linda Levitt
Image by http://www.flickr.com/photos/fiddleoak/  under this licence: http://creativecommons.org/licenses/by-nc-sa/2.0/deed.en_GB

Image by http://www.flickr.com/photos/fiddleoak/
under this licence: http://creativecommons.org/licenses/by-nc-sa/2.0/deed.en_GB

Hybrid Pedagogy’s Jesse Stommel and our very own Charlotte Frost continue their Hackademic series with a new set of hints, tips and hacks focused on academic networking.

BUY A DOMAIN NAME. This is relatively simple. If you don’t own your own domain, buy it now. You don’t necessarily even need server space or a website to put up. In lieu of anything more elaborate, simply forward your domain to your work profile or Academia.edu page. Eventually you might build a blog or substantial website and use the domain for that. The point is to start laying claim to your online identity. You’ll be glad you did as your career grows, because you’ll have an easy-to-find web presence with some history that will help your work show up in google searches.

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Hackademic Guide to Networking: Be a Good Blogger
Posted by Charlotte Frost
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Image by http://www.flickr.com/photos/fiddleoak/
under this licence: http://creativecommons.org/licenses/by-nc-sa/2.0/deed.en_GB

Hybrid Pedagogy’s Jesse Stommel and our very own Charlotte Frost continue their Hackademic series with a new set of hints, tips and hacks focused on academic networking.

BE A GOOD BLOGGER. Blogging is a genre and so it has certain conventions. On the other hand, while we’re full of tips, we’re also both fans of experimentation. Here are some suggestions on how to get started with blogging, but these are only a jumping off point, from which you should carve your own path:

  1. Make it as easy as possible to post to your blog. Many blogging sites allow you to email your content and add an image as an attachment. Or there are sharing widgets you can add to your desktop or smartphone so you can add content at the click of a button. This means you don’t have to login anywhere to write full blog posts. It also means you can recycle content. For example the usual email announcement about your upcoming talk can be speedily repurposed into a blog post.
  2. Help readers share your content. Most people can copy and paste a link from your blog post to their Facebook wall, but if you’ve added some sharing buttons (which can be done in seconds using a WordPress plugin) then you make it even easier. Likewise, consider setting up a ‘recipe’ tool like IFTTT so that when you upload a blog post you automatically post it to your own Facebook page, Twitter account, etc.

  3. If it’s too big a commitment to blog alone, set up a group blog with some friends/colleagues. This can be an even better idea than blogging alone because you’ll bring more readers to your site with the increase in volume and variety of content. It’ll keep the blog fresh and full of interest and take the pressure off each of you to be highly productive.

  4. Schedule staggered content. If you’ve got four big things planned in a month, write four posts and schedule them weekly. This will stop you ever having to even think about apologising for not posting. Likewise, if you’re suddenly feeling prolific, by all means write a whole bunch of posts, but spread out their publication. You might also bank a few posts in advance for quiet times.

  5. Plan ahead. Aim to feed your blog with varied content by keeping an eye out – in advance – for what that content is going to be and by taking advantage of every opportunity. For example, if you know you’re going to a conference, why not arrange to interview someone or report on a particular paper or session?

  6. Comment. Take time to read other people’s blogs and add your own comments to their posts. This will help you get a better idea of what other people are blogging about (and how) as well as directing them and their audience back to your own blog.

  7. Have a piece of stock content as your fall-back. It could even be light-hearted. Why not post a relevant video every Friday, or ask another academic the same set of questions every Wednesday? The goal is consistency, and what might otherwise feel like “filler” can actually help create bridges from one substantive post to the next. And sometimes its the stock content that draws in the bigger crowd, meaning more people will eventually discover the meat of your research.

  8. Other bits of regular content can include: book reviews; summaries for newcomers to the field; posts about your latest paper presentation, guest lecture, or journal article; profiles of your students and their work; and championing of contingent colleagues that might not otherwise have time to write about their own work.

  9. Recycle and reshare. As your blog grows popular pieces of content will become less visible. Periodically review your content and re-share (through Facebook and Twitter et al) good posts over a period of time. You might consider writing a new post that updates or expands on the older one (but definitely visibly links to it). Also, when reviewing your past content, notice which posts are thematically connected and take a second to add links back and forth between each post. Again this will make burried material more findable to new visitors.

  10. Look at your stats. Google Analytics will tell you how many people are visiting your website/blog and from where. Initially this might just be a nice ego boost and a way of forcing yourself to continue blogging when you feel stressed and over-stretched but eventually this is the type of data that can be used on grant applications and even CVs.

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Hackademic Guide to Networking: Set Up a Blog
Posted by Charlotte Frost
Image by http://www.flickr.com/photos/fiddleoak/  under this licence: http://creativecommons.org/licenses/by-nc-sa/2.0/deed.en_GB

Image by http://www.flickr.com/photos/fiddleoak/
under this licence: http://creativecommons.org/licenses/by-nc-sa/2.0/deed.en_GB

Hybrid Pedagogy’s Jesse Stommel and our very own Charlotte Frost continue their Hackademic series with a new set of hints, tips and hacks focused on academic networking.

SET UP A BLOG. Having a blog or a website as a platform for your career is a really good idea. So often these days people will just plug your name into Google and work with whatever results come up. Having your own site allows you to have more control in how you’re perceived. It’s great for job-hunting as it can be your online dossier and you can also use your blog when you teach to communicate with students and share course materials. With a blog as part of your site, you can regularly broadcast what you’re doing, including posting abstracts for conferences and papers or sharing notes for lectures you’re giving. It’s also a really good way to reflectively share the work of your peers and work out ideas for forthcoming publications.

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Hackademic Guide to Networking: Get a Twitter Account
Posted by Charlotte Frost
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Image by http://www.flickr.com/photos/fiddleoak/ under this licence: http://creativecommons.org/licenses/by-nc-sa/2.0/deed.en_GB

Hybrid Pedagogy’s Jesse Stommel and our very own Charlotte Frost continue their Hackademic series with a new set of hints, tips and hacks focused on academic networking.

GET A TWITTER ACCOUNT.  And while you’re at it, sign up for every social media platform, even if you don’t intend to use them. Here’s why: you’ll secure your user name of choice (good for branding purposes to keep these consistent); you’ll have a history with the tool when you do go to use it (which helps your profile show up in search results); and you’ll start making connections, even if you aren’t actively massaging those connections. Remember that not everyone is on any single social media channel, so having a presence on them all will assure that no potential collaborators fall through the cracks. As with the bulk of the tips in this series, this is actually less about promotion and more about presence — making sure that you’re only one mouse click away from a potential editor, colleague, or co-author.

But why the Twitter account in particular? Twitter is actually one of the lowest-maintenance platforms you can engage with. Just write your mini profile, upload a picture and off you go. The best way to engage is to log on at certain times (or leave Twitter open while you work) and just dip in to read tweets and chat with others when you have time. You may never keep up if you try to read all the tweets so it’s best to think of it as listening in on a live conversation. In fact liveness is key to Twitter, many people think of it as a place you send boring life updates, but it’s much more of a discussion space – like an Instant Messenger but where (potentially) the whole world is listening.

Twitter also boasts a number of live chats that provide space to discuss a range of academic conundrums, which will also help you build an almost-instant network of supportive peers. Check out #phdchat for all things PhD, #digped for discussions on teaching in the digital age, #acwri for academic writing, #ecrchat for issues pertinent to early career researchers and #scholarsunday for recommendations on who to follow. Finally, if you teach, consider finding ways to incorporate twitter into your pedagogy.

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Hackademic Guide to Networking: Go Public By Degrees
Posted by Charlotte Frost
How to be a hackademic picture

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Hybrid Pedagogy’s Jesse Stommel and our very own Charlotte Frost continue their Hackademic series with a new set of hints, tips and hacks focused on academic networking.

‘Networking’ is a word often made cold by its business associations. It’s easy to imagine CEOs on a golf course and think that’s a million miles away from what we do as educators and scholars. Perhaps a better way to think of networking — particularly in academia — is as yet another form of publishing. For example, each time we share information about our work we’re performing a valuable citation. In the same way that direct marketing takes an idea straight to the right audience, this form of citation is fast and efficient. And it goes both ways. Each time we find out details about someone else’s work we’re potentially saving ourselves hours of research time. And each time we boost that person’s work by sharing it on social media, we’re potentially saving someone else hours of research time. This info-thrift can be very potent and it’s why coffee breaks at conferences are often where the real work happens. So whilst there’s no need to take up golf… We are here beginning a new set of tips in our How to Be a Hackademic series focused specifically on academic networking. So, our first bit of advice:

GO PUBLIC BY DEGREES. The decision to go public on social media with our professional life is actually a very nuanced one. And it’s not a decision anyone should make all at once. We strongly encourage going public by degrees. Start with a professional site that houses a CV, links to syllabi, online publications, etc. Academia.edu is a great place to start or perhaps set up an about.me page. You might then decide to explore a platform like Twitter where you can dip your toe in by following lots of interesting people and gradually engaging them in conversation. Eventually you might decide to get a domain of your own and use a tool like WordPress to build a more personalised online space.

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How to be a Hackademic #48 by Charlotte Frost & Jesse Stommel
Posted by Charlotte Frost
How to be a hackademic pictureHybrid Pedagogy’s Jesse Stommel and our very own Charlotte Frost rethink academic life and writing productivity in this on-going series of hints, tips and hacks.

HAVE A BIO. Write a concise bio (you might like to take the twitter bio word limit as your guide) and use it across all social media. It’s worth using the same profile picture everywhere too. You can write longer biographies to use for conferences etc but having a nice short one and a good memorable picture mean that people will easily find and remember you online. It’s a little like branding yourself, which sounds icky, but don’t think of it like that. Many of us are really bad at remembering people’s names and faces – let alone now that we live so much of our lives online and don’t always actually meet the person behind the avatar. Help everyone out by always looking and sounding the same online. And when you get to meet people IRL (in real life) who you’ve mostly known only in cyberspace, they’ll recognise you in an instant and feel like they’ve known you for years.

 

Besides Bio , there some other important tips to be a hackademic. 

 

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