BE ADAPTABLE. You’re going to need expertise in more writing styles than just thesis/dissertation writing. When we write academic dissertations, we are learning how to write for a very niche academic audience. Now you need to adjust your writing style for a new audience (the one that isn’t examining your PhD). For example, if you are writing for a more popular or generalist audience, you’ll want to use a lot less jargon. When writing a dissertation, we laboriously chose and qualify our terms, such precision ensuring the intricacies of our argument are clear. The typical dissertation is very different in tone and structure from the typical academic book. While a dissertation is usually directed toward a very small audience, a successful book must be accessible to a wider audience. This modulation of tone may take time to master so it is worth practicing early on.
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