Exact matches only
Search in title
Search in content
Search in comments
Search in excerpt
Search in posts
Search in pages
Search in groups
Search in users
Search in forums
Filter by Categories
Academic Practice
Academic Writing Month
Academic Writing Month
AcWri
AcWriMo
Blogging and Social Media
Book Editing
Book Literature Review
Book Marketing and Impact
Book Planning
Book Proposals
Book Publishing
Book Writing
Books
Citations and Referencing
Collaboration
Community
Conference Paper Abstracts
Conference Paper Editing
Conference Paper Literature Review
Conference Paper Marketing and Impact
Conference Paper Planning
Conference Paper Presenting
Conference Paper Writing
Conference Papers
Digital Publishing
Experimental Digital Publishing
Grant Abstracts
Grant Completion Reporting
Grant Impact Statement
Grant Literature Review
Grant Methods Section
Grant Writing
Grants
Journal Article Abstracts
Journal Article Editing
Journal Article Literature Review
Journal Article Marketing and Impact
Journal Article Peer Review
Journal Article Planning
Journal Article Writing
Journal Articles
Networking
News
Open Access
Productivity
Reading and Note-Taking
Reseach Project Planning
Resources
Tools
Uncategorized
Website
Weekly Wisdom #61 by Paul Gray and David E. Drew
WTDTYIGS Cover image

WRITE A CROSS-OVER BOOK. Professors build their reputations by publishing articles and books in their specialty. Almost always, their only readers are other professors, graduate students, and their own family. Sometimes, however, a faculty member produces a successful crossover book, a work respected by, and receiving laudatory reviews from, his or her academic colleagues while also selling well with the general public.

Such books are difficult to write, however. If your book is to fly off the shelves at bookstores such as Barnes and Noble, it has to be both readable and entertaining. Few people reach the level of clear and creative writing required. Furthermore, even among highly skilled professional nonfiction writers, New York Times best sellers are rare. Nonetheless, some university scholars have written best sellers. They include  Peter Drucker, Margaret Mead, Paul Krugman, Gail Kearns Goodwin, and Stephen Hawking. We believe that professors who produce crossover books perform a valuable public service. Unless you become a world-class public intellectual like the people in the above paragraph, you may be denigrated by your academic peers as a mere popularizer. A false equation that does not work mathematically, but still describes the behavior of many misguided professors:  excellent technical productivity plus commercial success is respected less than excellent technical productivity alone.


  1. RSS Subscribed! Great informational resource,I will tell a friend :)

Leave a reply

Your email address will not be published. Required fields are marked *

What is 3 + 6 ?
Please leave these two fields as-is:
IMPORTANT! To be able to proceed, you need to solve the following simple math (so we know that you are a human) :-)