Edward A. Shanken, author of Art and Electronic Media, offers some insight on how he has been successful in getting published. He explains:
The only thing I can figure out about why I got published early in my career and continue to get published is that I wrote (and hopefully continue to write) about things few other people are writing about but that quite a few people are hungry to read about.
1. It helps that the things I write about are super cool!
2. I try to have a catchy title and to start off with something that hooks the reader, whether it be an epigraph or a short anecdote.
3. I clearly establish a position with respect to a polemical issue.
4. I focus on expressing my own ideas and interpretations, making references when relevant that ground my perspective in a history of ideas, rather than recycling canned theory and using it as a prescription for analysis.
5. I really respect the material I’m writing about and usually am quite passionate about it.