Think of yourself as an entrepreneur. In many ways, a successful academic career bears some similarities to owning your own business. While there are some disadvantages, focus instead of the benefits to your time as a writer and researcher. You can often select your own projects, set your own hours, create your agenda, and organize your plans. If you think of yourself as an entrepreneur, what might you do differently? Would you write out short term and long term “corporate” goals? Would you look at the trends in your field to see what new research is being published? Would you develop the equivalent of an advertising plan to make sure your “business” is getting the recognition it deserves? What incentives might you use to inspire and motivate your best employee…yourself?