HONE YOUR ELEVATOR PITCH. Learn how to describe what’s very broadly at stake in your work. This can take years of practice to get good at — and it’s especially hard to do straight after completing your PhD — but we don’t have years (we usually need to hone a pitch before the PhD is even finished), so here’s a cheat. Imagine you have to convey the life or death importance of your work (and that your life actually does depend on getting the message across). What would you say? Instead of being lost in the intricacies and jargon of your field, you have to tell someone — anyone — just why your work matters. This sort of thing is often described as an ‘elevator pitch’, a short teaser you could recite to the most important person within or outside your field in a short elevator trip.