DON’T BE A STALKER. While social media networks encourage us to watch each other and to jump into conversation with complete strangers, there are ethical limits. It’s important to learn the conventions of a professional space (whether physical or virtual) before engaging too rampantly in that space. It is not okay, for example, to use Twitter to follow one single person (and only that person) while using it for nothing else. That’s just creepy. It is also not okay to keep pushing people to engage with you. If someone is not responding, you need to respect their boundaries and/or how busy they are. Finally, social media channels are all about sharing, so make sure that you are contributing to your network, as much as (if not more than) they are contributing to you. If someone sends a message to you asking for help or for your thoughts on something, return the favor.