HAVE AN EMAIL SIGNATURE. Make sure your email contains a short signature detailing your current job and the main place people can find you online. You might even consider regularly updating this signature with a link to your latest piece of work, whether that’s a journal article or a blog post. Just like an online bio/image combo, this consolidates and re-enforces your persona and area of expertise. It is also a way to get your work under the nose of new people whose curiosity in link-clicking will be satisfied in spates.