This post is the first in a series by Josie Dixon, a consultant with 15 years’ experience in academic publishing, as Senior Commissioning Editor at Cambridge University Press and Publishing Director for the Academic Division at Palgrave Macmillan. She now runs her own business, Lucian Consulting, and gives training workshops on publishing and other forms of research communication for postgraduates, postdocs and staff in over 50 universities internationally, alongside her training and consultancy work in the publishing industry. In this new set of blog posts for PhD2Published, Josie examines some of the polarities between Planet PhD and the world of publishing, and offers strategies for how to bridge the gap.
In this series:
- Ivory Tower vs Shopping Mall
- Micro vs Macro
- Passenger vs Driver
- Process vs Afterlife
- Features vs Benefits
There’s a great article by Peter Barry which appeared in the Times Higher Education under the headline ‘Footnotes and Fancy Free’. Among many useful insights, Barry caricatures very effectively two opposing worldviews or value systems in academic research. For residents of the Ivory Tower, it’s all about pure intellectual excellence, never mind who (or what) it’s for. For those who inhabit the Shopping Mall, there needs to be a clear benefit to an identifiable audience, and ultimately some form of commercial value for a paying market. Barry diagnoses a fundamental problem in the fact that all too often PhDs (particularly in the arts and humanities) are supervised and examined by Ivory Tower standards, yet at the postdoctoral stage, researchers are suddenly pitched headlong into the Shopping Mall. This is of necessity where publishers live, since their business is dependent on realising a commercial return on the investment that is made in every new publication. Continue Reading »















