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Author Tips: Jeff Johnson

This week, Jeff Johnson, author of American Advertising in Poland , offers us some of his own insight on getting published for the first time.

1. Talk to former professors, your friends, colleagues and any other people you have known in academia about your project. Ask them to share their publishing contacts and any information they may have. The people we know best can often help us a lot, we don’t often ask though.

2. A few weeks before a conference, make appointments with any relevant attending book editors to talk about your upcoming book projects. Have a prospectus for any book projects you are working on and a copy of your CV. Even if an editor isn’t interested in your current project, he/she may want to publish one of your future books. Keep in contact with the editors you meet and always make a point to say hi whenever both of you attend the same conference.  Read more