It’s the one where I talk about book pitch etiquette…
It’s the one where I talk about book pitch etiquette…
1. We are always glad to hear from prospective authors. We offer both general guidance on submission and a set of relevant contacts as it is sometimes best to send the relevant subject editor a brief email describing the project.
2. The hurdles at which most first-book proposals fall is a) suitability (for the list) and b) likelihood of achieving a sufficient level of sale. An initial email may help signal a project’s chances of clearing those particular hurdles. If an editor can encourage a submission, he or she will advise what should be sent. Read more
or the last post we looked very generally at the main areas of publishing. So now we can move onto analysing the specific focus of different academic publishers and the easiest way to do that is by looking more closely at who they are selling to.
For the academic publisher, there are three main ways of breaking down their target markets.
Firstly this can be very easily done by country or language. The big presses will have offices in different parts of the world and, in theory, can target a range of global markets. Smaller presses will likely target buyers in their country of origin and may extend to overseas buyers, but perhaps only those that speak the same language.
Secondly this is done by selling primarily to libraries or libraries and individuals. Some publishers, like Ashgate, for example, focus very much on the library market. A publisher like this might be working with a print run of as little as 250 books. Others consider their market to be the university educated public more widely, like Cambridge University Press. A publisher like this might well produce a print run in excess of 3000 book. Read more
Marianne Coleman, author of Educational Leadership and Management, provides her top tips on how to get published:
1. Be absolutely clear about your focus and the main point(s) you are trying to get across.
2. Don’t be too ambitious in what you try and cover. Most people write more than they intend to not less.
3. Do market research on potential publishers. Find out who is likely to publish material in your area and proposed format. Read more
Other ways of getting your book published involve learning how to market yourself – as I’ve mentioned before. Soon, PhD2Published will be offering advice on how to use social media to publicise your work. In the mean time, you’ll find my first post on this subject on Red Lemon Club, a fabulous website providing self-promotional advice for creatives, run by illustrator and designer Alex Mathers. My post is on 5 Ways to Generate Outstanding Ideas for Blog Posts and is a bit of a beginners guide.
Prestel Publishing is one of the world’s leading publishers in the fields of art, architecture, photography, design, cultural history and ethnography. Although not specifically an academic publisher, Prestel have offered us their top 5 tips for pitching to publishers……..
ight, it’s going to be beneficial, before you go too far down the line of pitching to publishers, to learn a bit more of the basics about types of publishers, their imprints or departments, markets and lists or series. This is an area which you’d be forgiven for thinking you know all about; you read books all the time! Right? But don’t be fooled into thinking this gives you a knowledge of the publishing industry, it doesn’t! There are lots of publishing territories you won’t yet have mentally charted, and you need to have at least looked at a map before you set out.
So, over the next two blog posts, we’re going to take general look across the realm of publishing, eventually focusing in on the territory you need to claim: the beautiful land of academic publishing!
There are roughly five main types of publisher, these are:
As I’d decided this site was long over-due for a post on the actual nuts and bolts process of writing, I was grateful to find a post on Fuel Your Writing on Making Writing Easy: Practical Tools. It’s basically a list of tools to support your writing by helping you manage the process more effectively.
The interesting thing about doing a PhD, but which seldom gets discussed, is the natural way you tend to evolve your own techniques for writing and researching. I still like to hand-write notes when I do an initial trawl through a book, so when I started my PhD, I printed out a batch of note cover-pages. The cover-page allowed me to quickly and clearly record a complete reference for the book and summarise both its content and what areas were of particular relevance to my own research. It was a bit clunky (I didn’t get all the boxes the right size and never got round to changing it) but at times it was such a life saver when I knew I’d read something, somewhere, at some point that was sort of related…
Edward A. Shanken, author of Art and Electronic Media, offers some insight on how he has been successful in getting published. He explains:
The only thing I can figure out about why I got published early in my career and continue to get published is that I wrote (and hopefully continue to write) about things few other people are writing about but that quite a few people are hungry to read about.
1. It helps that the things I write about are super cool!
2. I try to have a catchy title and to start off with something that hooks the reader, whether it be an epigraph or a short anecdote.
3. I clearly establish a position with respect to a polemical issue.